Key data points to which generations they’re attracting. 22nd June 2017. thesun.co.uk A tabloid newspaper founded in 1964 and published in the United Kingdom and Ireland. The Sun. Recent reading The technique which establishes readership (including Average Issue Readership) by asking respondents when they last read or looked at any issue of a particular publication. A poll of 36,000 British adults found that just under 13.5m people read The Sun or … Newspapers are a critical part of the American news landscape, but the newspaper industry has been hit hard as more and more Americans consume news online causing newspaper circulation to decline. The newspaper industry has always been cyclical, and the industry has weathered previous troughs. ABC’s circulation data and the UK’s National Readership Survey’s time-spent-reading and readers-per-copy data. It’s also worth taking a look at the age banding of print audiences, which offers a bit more detail: The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. Pamco stands for Publishers’ Audience Measurement Company and is a body created and run by news publishers and the advertising industry. Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice © 2020 All rights reserved. The readership of newspapers and magazines-the most important outlets for professional reviewers-has a distinct demographic skew. PAMCo has now replaced the NRS. People are also not always fully Latest UK retail newsstand marketplace report available, Reach, Retain & Reward MAXIMISING THE VALUE FROM A RECURRING REVENUE MODEL, Egmont Magazines Ltd Partners with InterMedia. metro.co.uk Metro is the United Kingdom’s highest-circulation print newspaper.It is published in tabloid format by DMG Media. readership definition: 1. the group of people who regularly read a particular newspaper, magazine, etc. Some of these figures are likely to be a little out of date, as not every paper regularly updates its audience demographic data available in advertising packages on their websites. Read the full article here. Metro. The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just 14 and 15 percent respectively. Data is NRS - readership, not sales. The Sun print titles and associated websites reported a monthly reach of 29.286m – a whisker ahead of the Daily Mail, Mail on Sunday and Mail Online which had a combined monthly reach of 29.280m. The figures are based on survey data for the year of 2018 combined with website readership data for November 2018 provided by Comscore. Unsurprisingly The Daily Telegraph has the oldest average readership, at 61 years old – considerably older than Telegraph’s chief content officer and editor-in-chief Jason Seiken has previously described the audience as: “Yes, the average age of a Telegraph newspaper reader is now over 50, but young audiences still love newspaper brands.”. National newspaper marketing body Newsworks said: “Given the current news agenda, this growth shows that people are continuing to turn to established news sources and professional journalists to make sense of the world around them.”. Television's arrival in the 1950s began the decline of newspapers as most people's source of daily news.But the explosion of the Internet in the 1990s increased the range of media choices available to the average reader while further cutting into newspapers' dominance as the source of news. Design and development by. The Pamco figures suggest that The Guardian/Observer and Guardian.com are winning the readership race at the “quality” end of the newspaper market with 25.2m readers a month. That’s particularly interesting given the rhetoric we’ve heard over the years about i attracting lots of students and younger, more engaged audiences. All the latest news, sport and celebrity gossip at Mirror.co.uk. This is more comparable with radio or television consumption, which we include elsewhere in this website. My guess is that some people are accessing a newspaper by more than one method, e.g. using a tablet and a phone but the total reach should be the number of individual people accessing the newspaper by any method in one month. See more newspaper industry statistics. The Independent grew its overall readership by close to 50% in its first quarter as an online-only publication, as the UK national newspaper market's mobile readership exceeded its print audience. ... RQ 8: The overseas popularity of UK national newspapers’ online editions. Free title Metro is estimated to be the most-read print newspaper in the UK with a monthly reach of 9.5m people. Latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV. Readership accumulation A measure of how much time it takes a publication to accumulate its full audience. 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