Our text defines new media as "content that it created, stored or retrieved in digital form. This is Older Than They Think , as you can see from the very first examples. However, the idea here is that media is the plural of medium. New media refers to “those digital media that are interactive, incorporate two-way communication and involve some form of computing,” (R. Logan Understanding New Media.) Since the readings, I really thought about the changes in media over the years. It's true that social media is inherently two-way, but then again video and audio have that capacity as well. I've tried various ways to map out new/social media and for me the key is the level of personal engagement- for example a company on Facebook is not really social as I define it- only individuals from the company can be social, with opinions and ideas. 'DWTS' crowns new champion and viewers are not happy. I don't think that you can classify a conference as social media. All Rights Reserved. Robert Metcalfe, the inventor of Ethernet, coined this term the network effect, in which the value of the network as a whole increases with every new node on that network. Why do we need to explain the difference? Anyway, what I think is that the new media can be social ( and in most cases are!) In the meantime, I believe it’s up to media and marketing pros to minimize the confusion by speaking the same language. As times have changed, social media became more a form of broadcast, and then paid broadcast. Burt's Bees apologizes for offensive holiday ad. New media, however, are more personal and more social than old media, which creates a paradox we will explore later in this chapter, as we discuss how new media simultaneously separate and connect us. The most recent revision added in Metcalfe’s network effects. Really helps to think about how the different forms of new media would be useful in very different ways depending on the level of interactivity, too…, As Guy Kawasaki tweeted to me in response to a question about differentiating Web 2.0 from Enterprise 2.0, “Either you have something good or you don't…The rest is just spin.”, http://twitter.com/guykawasaki/statuses/860211620. It gets grey and fuzzy to be sure! Only as the number of users – and contributors – rise do social networks become more valuable. It’s still a new field for the scientists – though you have number of “new” sciences emerging to research the field of information technologies and their impact… Print advertisements such as those in news… Throwing a video on to YouTube and seeing comments build up has a social element- but if the only thing you have done is to stimulate a conversation- and you ignore the comments then I think that's pseudo-social. widely.”  New media is considered the current form of media that reaches and/or influences people in the modern world. Direct mail is a form of communication, but not media to me – after all, whether postal or digital, there's an awful lot of mail I get that I do *not* want others reading! Avi Adelman considers himself a journalist. The word is also increasingly used in the plural form medias, as if it had a conventional singular form media, especially when referring to different forms of new media, and in the sense ‘the material or form used by an artist’: there were great efforts made by the medias of the involved countries about 600 works in all genres and medias were submitted for review Just use one term. I think the social aspect of the box on the right is still morphing. Chris – this is one of the best (possibly THE best) description of these terms I've seen or read. And we’re not even discussing digital media. New media, or what we more commonly refer to as digital or social media, involves the Internet in some form or the other. Posts like yours are great because they get people thinking. New media have been the most popular trend for the last few years. Great article, going to digg it. All of these things can have various degrees of interaction depending on the user / audience. Sometimes a simple diagram and 300 words can explain the meaning of the ‘new media’ life. The book is considered a pioneering study in media theory. No part of this site or its content may be re-used without prior written permission. eg. It is now considered as part of everyone's life and that is used daily. New media technology is any type of technology transfers information through digital techniques, computerized systems or data networks. Definition: New media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers.New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. Youtube to have a blog new media is considered as one reader or a million readers but nobody comments- maybe because you have said! 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