Our own statistics, albeit based on a relatively small panel, suggests the single biggest starting point for e-commerce purchases in the UK remains Google, with Amazon in second place. Industries. All estimates in this release are in current prices. So, how can you do right by these changes in consumer behaviour right now? So, given what you know about your UK customers’ preferences, here’s what you can do to leverage tracking notifications as part of your sales strategy: Make it mobile-friendly. Since consumers are almost sure to check their tracking notifications, you’re virtually guaranteed an audience for your sales messaging. This is higher than the European average of 6.4 days. It's already amongst the most important considerations for online retailers and businesses of all types. The problems encountered most often by EU Our research reveals that consumers actually love checking their order’s tracking notifications. A growing number of shoppers now set that cut-off time at 8 PM. E-commerce is expected to become a $4 trillion industry in 2020; There will be 2.05 billion online shoppers in 2020; There are 9.6 million websites that use e-commerce technologies; M-commerce should generate approximately $3.56 billion in 2021; Annual online sales in the United States amount to $340 billion; UK digital shoppers are the biggest spenders; … No templates, no limits. The headline numbers are pretty dramatic. On the contrary, if you provide excellent service throughout the returns process, the customer is much more likely to place a future order. It's largely a picture of growth since November 2006 with seasonal ups and downs along the way. The insights we discovered help retailers like you to finely tune your business’s shipping strategy so that you cater more effectively to your UK customers’ wishes and expectations. In the UK, ecommerce retail sales make up 18% but it is seeing growth. Consumers in the UK are far more likely to ‘buy local’ than shoppers in other European countries. You can download the full e-commerce statistics research here, for free…. This reveals exactly what UK customers expect to happen, from the moment they click ‘Add to cart’. UK IMRG data. Customer Support. Be transparent about import costs. A WorldPay report projects that mobile ecommerce spending will overtake desktop ecommerce spending as soon as 2023. That’s one of the key questions that Sendcloud wanted to answer through our recent statistical market research. Excessive shipping costs are the number-one reason UK shoppers cite for abandoning their carts. We recently surveyed 500 people in the UK about where they start their hunt for products online. At the same time, the COVID pandemic has made UK online shoppers more patient when it comes to delivery times. The UK went from 20% ecommerce penetration to over 30% in two months, and the USA from 17% to 22%. Retail; Non-Store Retail; E-Commerce; Publication dates. Your customers are likely to show their understanding, but part of good service is to be transparent about delays from the outset. For same-day delivery, the majority of British shoppers expect a cut-off time of 2 PM. Make returns hassle free, and get a complete overview of incoming returns. Nearly three out four UK online shoppers say they are very likely to add extra items to the cart to reach the threshold for free shipping. This means desktop now makes up less than half of web traffic, highlighting how imperative it is for e-commerce websites to be responsive and quick on all devices. The long-term consequences of this decision, as it pertains to ecommerce and beyond, remain to be seen. On average, UK shoppers expect that if they place an order before 4:43 PM that it will be delivered to them the next day. nearly one-third (29%) of UK shoppers say they are unwilling to pay any shipping costs on orders of £150 or more. The checkout experience (including cart abandonment), Customer expectations in the age of COVID-19. Our research shows that UK customers are concerned about how their online shopping might impact the environment. E-commerce growth rates in other countries. 81 Columbia #200 Suite C, Aliso Viejo, CA, 92656. (Statista) Amazon has over 100 million Amazon Prime members. And that’s step one to preventing cart abandonment. But what’s the best way to reach your UK customers with tracking notifications? By 2040, it is thought 95% of purchases will be facilitated by eCommerce . Speedy delivery is the norm in the UK, where many major online retailers now offer next-day and even same-day delivery. While some reoprts claim Amazon has the beating of Google in the product search stakes in the USA. In this article, we walk you through the UK online shopper’s customer experience, covering every point of the checkout and shipping process. Don’t bury it under your terms and conditions or other legalese. We surveyed over 8,000 consumers across Europe, including more than 1,000 in the UK alone. This means that longer-term comparisons over time can only be made for businesses with 10 employees or more. It's largely a picture of growth since November 2006 with seasonal ups and downs along the way. When it comes to shipping, online shoppers in the UK expect flexibility, convenience, low prices and fast delivery. In comparison, according to MailChimp, the average email open rate for ecommerce businesses is just 15.66 percent. Offer personalised tracking notifications that specifically retarget your customers with additional sales messaging. November of each year typically demonstrates a higher Internet sales contribution to overall retail sales, which we can assume is down to Christmas shopping. The average delay for shipping is currently 1.9 days, which is close to the European average of two days. But just how big is online retail in the UK in 2019 and what facts and figures do online business owners like you need to be aware of? As a retailer, it’s important to craft your returns policy so that it keeps consumers as happy as possible. Just be careful not to overdo it. It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. Only 45% say they have ordered a product internationally over the past 12 months (the second-lowest cross-border shopping rate in Europe after Germany, with 37%). Online sales make up a sizable portion of total retail sales in the Great Britain (18.6% as of July 2019, according to the Office of National Statistics). By positioning your brand as a ‘green’ retailer, you raise your sustainability profile and appeal to the UK’s growing number of ecologically conscious shoppers. eCommerce opportunities are constantly presenting themselves. We surveyed over 8,000 consumers across Europe, including more than 1,000 in the UK alone. Download our full e-commerce report for an in-depth look at all the trends, statistics and predictions to help you grow your e-commerce business. Localise your messaging to target your UK audience. Almost half of online shoppers start their search in Google in the UK while just under a quarter begin their search on Amazon. Analysts have noted that e-commerce now accounts for, more than one quarter of all retail sales. Here are some tips: If you’re not a UK-based company, then at least be sure to communicate like one. It’s clear that the COVID-19 crisis is affecting consumer attitudes towards online shopping (and shipping) in the UK. Here’s part of what our research revealed: But watch out: nearly one-third (29%) of UK shoppers say they are unwilling to pay any shipping costs on orders of £150 or more. © 2020 Sendcloud | Terms and conditions | Privacy & GDPR Policy | GDPR Terms of Processing | Chamber of Commerce: 66572959 | VAT number: NL856613897B01. Online sales make up a sizable portion of total retail sales in the Great Britain (18.6% as of July 2019, according to the Office of National Statistics). Our research of UK consumers reveals some of the main culprits: Industry tips: Design your checkout process with your UK customers’ preferences in mind: A transparent, inviting checkout experience builds trust. This number is expected to steadily increase in the years ahead, reaching nearly one-third of all retail sales by 2024. 61% said they’ll ditch the cart if delivery costs are too high for their liking. Is it time for online retailers to start offering environmentally friendly shipping options? UK shoppers have clear preferences about how they like to return products. Whether you’re an international or UK-based online retailer, doing business in the UK provides plenty of opportunities to grow your business. And this works even better when you can personalise your offering, based on what you already know about your customer’s preferences. E-commerce refers here to the trading of goods or services over computer networks such as the internet by methods specifically designed for the purpose of receiving or placing orders. We've got the ability to purchase unlimited products using the devices in our pocket and we're making the most of it. We shop online for anything from holidays to jackets, nappies to mobile phones and seemingly everything in between. Domestic Shoppers Look Beyond Their Borders. The majority of UK customers want to read it before making their purchase. The United Kingdom has the third largest ecommerce market in the world and the largest in Europe. With online sales equating to 19.6% of overall shopping in the UK in February 2020, according to the Office for National Statistics, eCommerce is now understandably a key part of many companies’ sales strategies. This allows you to compete head-on with local retailers here, who already have an advantage over international businesses like yours. Ecommerce in The United Kingdom. A majority (54%) said they also use email to check tracking notifications. Want to keep your UK customers happy and coming back for repeat business? Here’s what our research reveals: Insider tips: Our research shows that UK customers are concerned about how their online shopping might impact the environment. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. This satisfies customer expectations and almost always increases sales, so it’s a win-win. The E-commerce Survey measures the use of information and communication technology (ICT) and the value of electronic sales (e-commerce) made by UK businesses. In 2019, that share stood at just 21.8%. The tracking process is one of the most engaging steps of the e-commerce logistics. Monitor the impact on your business. 41% said long delivery times are grounds for cart abandonment. The environment is a growing concern for many retailers and consumers today. It is expected that 18% of all UK retail purchases will occur online this year . … Fascinating E-Commerce Statistics. Manage expectations by communicating clearly about shipping delays. We forecast that UK consumers will spend £141.33 billion ($180.39 billion) online this year, up a massive 34.7% from 2019. So, how can you do right by these changes in consumer behaviour right now? India is … In 2016, the British population voted to leave the European Union. Depending on the type and value of merchandise you are sending, you can predict the import costs and let your customers know them in advance. Here’s part of what our research had to say: Insider tips:If you’re an international retailer trying to get ahead in the UK market, you’ve got some catching up to do. A return does not mean that you’ve lost this customer. If you’re not too keen on offering free shipping, you’re probably wondering how much UK customers are willing to pay for shipping these days. And this means that UK shoppers are well accustomed to receiving (and returning) merchandise bought online. The Emarketer report also compares growth between the top 10 countries ranked by ecommerce sales, showing that China now surpasses the US and UK. 65 % of e-buyers reported having no problem when purchasing online More than six e-buyers out of ten reported that they did not encounter any problem when buying or or-dering goods or services in the 12 months prior to the survey. Here are a few ideas for creating a customer-friendly returns policy: Lockdown measures in response to the coronavirus pandemic resulted in a major shift towards online shopping around the world. 3. Use a high-speed delivery service who can offer the next-day turnaround times your UK customers expect. Sometimes it’s tough to follow through. Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. To help you provide the best-possible shipping experience for your UK customers, we’re breaking down the top findings of our extensive market research into this quick overview. KEY STAT:UK retail ecommerce sales will account for 27.5% of total retail sales this year, and that proportion will approach one-third by 2024. They’ve browsed off without completing the order. 1. On this page we collected ecommerce statistics that range from COVID-19 impact and print on demand stats to email marketing and search engine optimization trends. The IMRG-Cap Gemini Index is only available for members who include the largest UK E-commerce and multichannel brands. Our research suggests that consumers understand how the crisis impacts carriers: Insider tips: It’s clear that the COVID-19 crisis is affecting consumer attitudes towards online shopping (and shipping) in the UK. Along with Germany and France, the United Kingdom is one of the primary drivers of the European economy and has historically played a central role in the European Union. Ecommerce Statistic #13: Abandoned cart follow-up emails have an average open rate of 45 percent. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Here you can create a free Sendcloud account and start optimising your shipping process immediately! Want the quick version? Consider offering free shipping on international orders to the UK. March 2019 research from Mintel highlights the power of Amazon in the UK: There's still a clear growth pattern and while almost £1 in every £5 of retail spend is online (and increasing), there's still a significant amount of spend taking place offline. Ensure that your packaging is 100% recyclable. A customer has added items to the cart, they’re on the verge of making a purchase, everything’s going great, and then… crickets. Online shopping has become an everyday fact of life for millions of UK consumers. The post-pandemic hit to physical retail will be felt far into the future. In other words, free shipping is a win-win for you and your customers: they are happy with the free delivery—and you are selling more merchandise. … Want to find out more insights from our extensive market research? Want to find out more insights from our extensive market research? Why is cart abandonment at an all-time high? On the whol… Online shopping vs. in-store shopping statistics indicate that the inclination to window-shop is much higher in the case of online shoppers than it is for brick-and-mortar store shoppers. More than half of UK shoppers check the returns policy before placing an order. Ecommerce by Numbers - Key Facts and Figures, Evolve your restaurant website with online payments and ordering, 48% of all online shoppers start their search for a product on Google, Almost £1 in ever £5 spent on retail is spent online now, Less than half of web traffic in the UK is now desktop, 70% of Amazon shoppers shop with the retail giant at least once a month. Up until this time, the survey covered just businesses employing 10 or more people. inside the country. On average, UK consumers are now willing to wait as long as 6.7 days for standard delivery (compared to 4 days before the crisis). The total projected revenue for 2019 is 200 billion euros. This has led many retailers to start using tracking messages as an opportunity for offering sales messaging too. Most UK carriers offer next-day and 48-hour delivery services at competitive prices, knowing that express delivery is now the norm here. E-commerce statistics: the UK is an e-commerce powerhouse Although online shopping is extremely popular throughout the world now, no other country in Europe has embraced online shopping more fully than the UK. The ecommerce surge Both the UK and (today) the USA have given official statistics on how ecommerce and retail have changed during lockdown. But what ’ s what you can download the full e-commerce report for in-depth. Becoming increasingly mindful of the key questions that Sendcloud wanted to answer our. Your customer ’ s one of the key questions that Sendcloud wanted to answer through our statistical! Customers want to keep your UK customers willing to pay ( and, if possible, )! 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